ADOBE DEGITAL MARKTING TRAINING IN NOIDA

Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online activities and strategies aimed at reaching and engaging potential customers. Digital marketing has become increasingly important in the modern business landscape as more people spend time online and use digital devices.

Here are some key components of digital marketing

• Search Engine Optimization (SEO): SEO involves optimizing a website's content and structure to improve its visibility on search engines like Google. The goal is to rank higher in search engine results pages (SERPs) for relevant keywords.


• Search Engine Marketing (SEM): SEM involves paid advertising on search engines. This includes pay-per-click (PPC) campaigns where advertisers bid on keywords to display ads on search engine results.


• Social Media Marketing (SMM): SMM involves using social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to promote products or services. It includes creating and sharing content, engaging with followers, and running paid advertising campaigns.


• Content Marketing: Content marketing focuses on creating and distributing valuable, relevant content to attract and retain a target audience. This can include blog posts, articles, videos, infographics, and more.